I am passionate about my work. I am hard-working and a great multitasker. I have been in the advertising industry for over 13 years. Family and friends are extremely important to me but so is my work. I work hard and play hard. Correction: I work hard to play hard. I have two Golden Retrievers that basically run my life. I love the outdoors so when my head is not glued to the computer, I am outside with my dogs enjoying life.

My Role as a Strategist

• Responsible for creating the strategic framework based on research drawn from identifying the problems, insights and opportunities.

• Enhances customer experience by conducting user research through in-person interviews and surveys; running experiments and prototyping experiences in close collaboration with designers.

• Identifies the needs and goals for each project and recommends the opportunities to pursue in order to incorporate digital into every client

  campaign.

• Identifies and communicates brand improvements and needs based on analytics, data points, insights and research.

• Thoroughly thinks through the customer journey throughout all pieces of a campaign.

• Adds strategic input on user case scenarios and how all elements of a campaign should drive the user to the end goal.

• Executes user flows and the user experience within prototypes.

• Starts with analytics and data points, involves creativity and problem solving and masters all channels.

• Determining brand awareness uplifts by marketing campaigns through quantitative consumer research studies.

• Generating insights into customer journeys and on-site user behavior based on web tracking data.

• Evaluating specific marketing assets through focus-group interviews.

• Strong understanding of SEO and content improvements in order to execute organic search results.

• Responsible for managing the project timeline, scope of work, budget and assigning tasks for all team members.

• Manages internal workflows and multi-team and department bandwidth.

• Coordinates a cross-functional team for creative development and technical implementation of all projects.

• Oversees digital projects from conception to creative development through production.

• Seeks innovative and pioneering creative and production methods for each project as well as future projects.

• Supports the advancement of best practices, standards and development documentation.

• Promotes cross-functional collaboration and communication within the agency.

Skills & Expertise

Client Experience

Hanes, CSX, Dollar General, Auntie Anne’s, Pep Boys, BlueCross BlueShield of Tennessee, Puttery, Drive Shack, Hard Rock Hotel & Casino, Cherokee Nation Entertainment, Asheville Convention and Visitors Bureau, Ivanka Trump Fine Jewelry, Whitetail Properties, USA Health System, Abeka Book Publishing, Shoe Station, Columbus Regional Health, Syracuse University, Alabama State Port Authority and more.